CREATIVE DIRECTION: Bureau Gimenez
GENERAL PRODUCTION: Bureau Giménez, Victoria Lago and Lucía Ciganda for Montevideo Shopping.
CLIENT: Montevideo Shopping

"Rediseña" is an initiative by Montevideo Shopping with the main goal of promoting recycling in fashion, both textile and product-wise, using design as a core value. The project involves design students from the country's most prestigious universities and shopping brands that provide waste from their production. Students compete for an award for the best-designed piece, taking into account its innovation and sustainable character.

Uruguayan artist Pablo Atchugarry and his foundation MACA (Museum of Contemporary Art Atchugarry) were the creative catalysts for this eighth edition.