Rediseña Issue no.7
"Rediseña" is an initiative by Montevideo Shopping that has the main objective of promoting recycling in fashion, both in clothing and products, through design student projects, using waste from brands located in the shopping mall.
The Uruguayan artist José Gurvich was the creative inspiration for this seventh edition.
"Rediseña" takes place over a period of four months, during which the project goes through different stages. I was in charge of coordinating and producing this project as part of the Montevideo Shopping team.
Ph: Gastón Gadda
Award Ceremony & exhibition
The Gurvich Museum was the perfect venue to showcase the participating projects. This way, guests could take a tour through the museum's three floors, seeing the artist's works alongside the students' creations. The event concluded with an awards ceremony for the most outstanding projects, presented by Montevideo Shopping.
Pop Up
The project concludes with a Pop-Up event at Montevideo Shopping, lasting for twenty days, where students can sell the pieces created in the project and keep all the profits from the sales.
